Introduction
The FBI designated 24 shootings as active shooter incidents in 2024. That's a 50% drop from 2023, and headlines will call it progress. But here's what the numbers don't show: your branch manager in Phoenix has never practiced what to do if shots are fired. Neither has your store lead in Atlanta. Or your restaurant GM in Chicago. Across your 50, 100, or 500 locations, the odds say someone will face this scenario eventually.
Most organizations check the compliance box with a Run-Hide-Fight video and call it done. That approach might work for a single office building with one HR team and one security desk. It fails spectacularly when you're coordinating response across dozens or hundreds of sites, each with different layouts, staff rotations, and local emergency services. The gap between standard training and actual preparedness is where people get hurt.
Why Standard Active Shooter Training Falls Short
The Run-Hide-Fight framework, developed by the Department of Homeland Security in 2012, remains the foundation of most workplace active shooter training. It's simple, memorable, and teaches the basics. But it was designed for single-location scenarios with clear evacuation paths and predictable response times. When you operate multiple locations, each with unique floor plans, varying staff experience levels, and different relationships with local law enforcement, that one-size-fits-all approach starts breaking down fast.
Consider the practical gaps. Your flagship location might have three exits, security cameras, and a trained manager on every shift. Your satellite location across town has one exit, no cameras, and relies on part-time staff who rotate every few months. The same training video plays at both sites. The same laminated poster hangs in both break rooms. But the actual preparedness levels couldn't be more different. OSHA's general duty clause holds employers accountable for providing safe workplaces, yet the subjective nature of 'reasonable steps' means your smaller locations often get the short end of the preparedness budget.
Location-Specific Mapping
Walk every location with a critical eye. Document exit routes, hiding spots with actual ballistic protection, and communication dead zones. Your newest store needs this more than your headquarters does.
The Multi-Location Communication Problem
During an active shooter event, the average incident duration is measured in minutes. Law enforcement response times vary dramatically by location, from under five minutes in urban areas to 15 minutes or more in rural communities. Your communication systems need to work faster than either of those timelines. For multi-location businesses, this creates a coordination nightmare that most organizations never properly address.
When an incident occurs at one location, who else needs to know? If your retail stores share a parking lot or exist in the same shopping center, nearby locations need immediate alerts. If your restaurants share a regional supply chain, operations teams need situational awareness. And if your brand is recognizable enough to attract attention, all locations may need to heighten vigilance during and after an incident. The standard playbook doesn't address any of this. It assumes each location operates as an island.
FBI 2024 Report Finding
Between 2020 and 2024, there were 223 active shooter incidents nationwide, representing a 70% increase compared to the previous five-year period. Four of the 24 incidents in 2024 occurred in commerce locations.
Building Location-Specific Playbooks
Effective active shooter protocols start with acknowledging that each location is different. Your corporate template provides the framework. Location-specific details make it actionable. This means mapping every site individually: primary and secondary evacuation routes, rally points that are actually visible and accessible, hiding locations that offer genuine concealment (not just a desk to crouch under), and communication methods that work when cell towers are overloaded or power is cut.
Role assignments matter just as much as routes. Who makes the call to evacuate versus shelter in place? Who contacts 911? Who accounts for customers and staff after an incident? In a single-location business, these responsibilities often default to whoever has the most seniority on shift. In multi-location operations, you need documented backup chains at every site because the person who should be making decisions might be the first one affected.
Training Beyond the Annual Checkbox
Research from workplace safety studies consistently shows that annual video-based training produces minimal retention and even less behavioral change under stress. The human brain doesn't file away a training video from 11 months ago when gunshots start. It defaults to instinct, which for most untrained people means freezing. The ALICE method (Alert, Lockdown, Inform, Counter, Evacuate) and similar programs try to address this through more active participation, but implementation remains inconsistent across distributed workforces.
Tabletop exercises work better than videos. Walking the floor with staff and talking through scenarios works better than tabletops. Unannounced drills that test actual response (coordinated carefully with local police to avoid panic) work better still. But the frequency and quality of training tends to drop proportionally with distance from headquarters. Your flagship location might drill quarterly. Your remote locations might go years between meaningful practice.

Regular drills build muscle memory
The gap between knowing what to do and doing it under stress is bridged only through practice
Coordinating with Local Emergency Services
Every location in your network sits in a different emergency response ecosystem. Response times, protocols, and capabilities vary by jurisdiction. Some police departments offer free active shooter assessments for businesses. Others have no resources for proactive engagement. Some jurisdictions have established protocols for notifying nearby businesses during incidents. Others rely entirely on news media and word of mouth. Understanding these differences isn't optional; it's foundational to realistic planning.
Building relationships before you need them pays dividends. Invite local police to tour your facilities. Ask about their response protocols and typical arrival times. Share your floor plans and emergency contact information proactively. When seconds count, the responding officers knowing your layout before they arrive can save lives. CISA's Active Shooter Preparedness Program provides free resources and sometimes facilitates these connections, but the initiative needs to come from you.
Post-Incident Protocols and Documentation
An active shooter incident, whether resolved in minutes or hours, leaves lasting operational and psychological impact. Your protocols need to address what happens after the immediate threat ends. Employee accountability and welfare checks. Communication to families, media, and other stakeholders. Coordination with law enforcement investigations. Insurance documentation requirements. Business continuity decisions about reopening. Mental health support for affected staff.
For multi-location businesses, the ripple effects extend beyond the affected site. Other locations may need modified operations while employees process the trauma. Corporate communications need to strike the right tone across all channels. And your protocols for other crises need review, because an organization that just experienced an active shooter sees every future threat differently. Documentation throughout this process protects your organization legally and provides the foundation for improving your response next time.
Summary
Active shooter preparedness for multi-location businesses demands more than standardized training videos and laminated posters. It requires location-specific protocols that account for different layouts, staff compositions, and emergency response ecosystems. It requires training that builds muscle memory, not just checkbox compliance. And it requires communication systems that coordinate across your entire network in real time. The organizations that invest in this preparation don't just protect their people; they demonstrate the kind of operational maturity that regulators, insurers, and employees increasingly expect.
Key Things to Remember
- ✓Standard Run-Hide-Fight training falls short for multi-location businesses because it assumes single-site scenarios with predictable layouts and response times.
- ✓Each location needs documented, site-specific protocols covering evacuation routes, hiding spots with actual ballistic protection, role assignments, and communication methods.
- ✓Annual video training produces minimal retention under stress; tabletop exercises and regular drills build the muscle memory needed for real emergencies.
- ✓Building relationships with local law enforcement before an incident, and sharing floor plans proactively, can dramatically improve response effectiveness.
- ✓Post-incident protocols need the same attention as response plans, covering employee welfare, stakeholder communication, documentation, and business continuity decisions.
How Branchly Can Help
Branchly transforms active shooter preparedness from a compliance checkbox into coordinated, practiced readiness. The platform generates location-specific playbooks that account for each site's unique layout, staffing patterns, and local emergency services. Pre-approved communication templates ensure consistent messaging across all locations during and after an incident. Real-time tracking lets you verify that every location has completed training, practiced drills, and updated their protocols. And when the unthinkable happens, instant playbook activation coordinates response across your entire network while documenting every action for regulatory and insurance purposes.
Citations & References
- [1]
- [2]Planning and Response to an Active Shooter Cybersecurity and Infrastructure Security Agency View source ↗
- [3]Emergency Action Plans - Standard 1910.38 Occupational Safety and Health Administration View source ↗
- [4]Understanding Active Shooter Statistics and Incident Response Times ALICE Training Institute View source ↗
- [5]